GLOBAL SPORT ADVISORY
It can only fly if you make it land.
Strategic counsel for global leaders, athletes and government officials. Katrina de Jersey helps you navigate the complexities of sport, government, media and leadership with sharp, human insight. Through precise messaging and executive guidance, she helps transform high-stakes challenges into lasting opportunities.
Katrina de Jersey | Strategic communications adviser, executive counsel and high-stakes communication specialist.
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I advise governments, organisations and international businesses at the intersection of sport, diplomacy, major events and public value.
Major opportunities in sport don't move on ambition alone. They move when government priorities, stakeholder interests, reputation and commercial value align.
I help leaders understand that environment, position the opportunity and make the next move
clear.
The Proposition
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Sport can open doors. Strategy determines what happens next.
Sport creates access, attention and common ground. It can strengthen diplomatic relationships, commercial pathways, shape public trust and give major events meaning beyond competition.
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But goodwill is not a strategy. Progress depends on understanding the political and commercial context, knowing whose support matters and building a position that others can believe in and
act on.
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That is the work I do: senior advice for opportunities that cross borders, institutions and sectors.
Advisory
Sport diplomacy, international engagement.
Using sport to advance relationships, market understanding and shared public value across countries and institutions.
Major event strategy and readiness.
Helping organisations prepare for the stakeholder, reputation and legacy demands surrounding major events.
Executive and reputation advisory.
Giving leaders the context, position and preparation required for decisions and high-stakes moments.
The value of seeing the whole environment
The most important issue is rarely contained in the brief. A major-event opportunity is often also a government priority, a diplomatic opening, a reputation risk, a commercial partnership or a
story about public value.
I see those connections early. I read the environment around the opportunity,
identify what could move it forward or hold it back, and help leaders decide where to focus.
"The goal is not more activity. It is better judgement, stronger positioning and a credible path to action."
More than 25 years across global sport and public life
Kat's career started in journalism and has taken her across Australia, Europe, the Middle East, Asia, North America and South America. She has worked across Olympic Games and bids, FIFA World Cups, Commonwealth Games, Asian Games, Rugby World Cups, government campaigns, public events, universities and women in sport.
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That experience allows her to move comfortably between government, sport, business, media and community - and to understand what each needs from the others.
