A career built where sport government media and public trust meet
“I see sport as a platform for relationships, influence and public value. My role is to understand the environment around an opportunity, make the strategy clearer and help leaders move with credibility.”
Katrina de Jersey
Katrina de Jersey is an international sport diplomacy, major events and strategic communications adviser with more than 25 years of experience across sport, government, media, business and executive leadership.
Her career began in journalism and has taken her across Australia, Europe, the Middle East, Asia, North America and South America. She has worked across Olympic Games and bids, FIFA World Cups, Commonwealth Games, Asian Games, Rugby World Cups, major public events and government campaigns.
Katrina is known for reading complex environments quickly. She sees the political, commercial, stakeholder and reputation dynamics around an opportunity and gives leaders a clearer position from which to act.
Her work now centres on senior advisory, sport diplomacy and major-event readiness - particularly where government, international business, sport and public value need to align.
She is also a trusted moderator and facilitator, bringing clarity, pace and substance to conversations involving senior leaders, athletes, experts and public decision-makers.
IN SHORT
Katrina de Jersey is an international sport diplomacy, major events and strategic communications adviser. With more than 25 years across global sport, government, media and public life, she helps leaders understand complex stakeholder environments, position opportunities and move from ambition to credible action. Her experience spans Olympic Games and bids, FIFA World Cups, Commonwealth and Asian Games, Rugby World Cups, government campaigns, women in sport and executive advisory work.